We were able to steal a few minutes with Stephanie of Stephanie J Designs and ask her a few questions. Check out her answers and get to know more about her and her dynamite invitation company!
If I had to choose another profession, I would be… I gravitate towards cake design & photography. I enjoy baking and experimenting with creative flavor combinations. I'm the go-to-girl for cakes when it comes to a family event or birthday bash. I'm self-learning photography as I capture images of my stationery work. I love how changing position or focus can capture a sparkle you could have missed. I have immense admiration and respect for the cake decorators and photographers I have the pleasure of working with.
My favorite style of invitation is… Anything that is outside the old standard of a 5x5 white square panel, a pearlized border and black thermography ... BORING! (Note: 13 years ago that boring 5x5 white panel was my wedding invitation!) To get my attention It's got to be unique and captivating. An invitation that sets the tone, defines a glimpse of the event & reflective of the couple themselves.
I got started in this business… Five years ago I left my big corporate job as a project/design/web manager to start planning a family and to launch a business. The single driving force behind leaving my job was when it came time to plan for the birth of my son, I knew there was no way I was working 70 hours a week for someone else. Although, the transition to custom stationery wasn't a smooth one - I went back and forth for months deciding on a single direction - custom stationery or painting murals - both of which I did on the side while working my full-time job. Once I was off doing both for a couple months (sort of testing the waters), I decided my natural ability is clearly design. I did one bridal show and was hooked! I love what I do and am inspired everyday by the creative ideas of my clients - couldn't imagine doing anything else.
Regarding lettering on invitations, I prefer… I am a font fanatic! I love to mix up scripts and serif/sans serif fonts. I'm stretching myself out of my design comfort zone and trying to work with three font combinations - it can be tricky but if done right you end up with a look that is smart & sophisticated! I try to stay away from all script invitations (normally I only recommend it for hand calligraphy invitations) - for the most part because I think they are extremely difficult to read. What's the point of having a fabulous invitation if your guests have to work at figuring out what the heck says?
The most invitations I’ve ever created for one event… 500. Oh, that was a crazy few weeks. They were a pretty complicated design too. Pocket fold, multiple layers, ribbon, and crystals (totaling 3000 overall!). Yikes.
The biggest trend in wedding invitations right now… Big, Bold, and the more Bling ... the better.
The event type that I get the most requests for invitations… Without a doubt, weddings. Weddings account for more than 90% of my business. The other 10% is comprised of social events, milestones (birthdays, etc.) and corporate business (logos, collateral, etc.).
The top accessory to use with invitations… Your voice, your personality. Not your moms or your in-laws. Yours - as a couple. It doesn't matter what color it is, or what embellishments you put on it - if it doesn't reflect you and your special day it's not yours.
My biggest piece of advice to couples choosing invites… You're only limited by your imagination. Be creative and adventurous with your stationery - go beyond what is expected. Give your guests a wow factor and set them up for an event they can't wait to be a part of. Use design elements that you've already selected to guide the design of your stationery - so that when you're left with a scrapbook or memory box of your big day all together it's one cohesive look.
Today I bought… Black, magenta & cyan toner, black & magenta image drums for the printer, paper order for August deliveries, Luzianne tea for making iced tea when I work today, beach towels for Friday swim days at my Mom's house, tents & goodies for our family backyard camp out on Saturday, a Dalmatian PEZ dispenser for my son (Wyatt) and a movie (The Other Boleyn Girl) to watch while working on artwork today.
Photo courtesy of
The Memory Journalists