If you've seen 27 Dresses, you know the most repeated phrase was "The best thing is, I can wear this again!" We all know that's what you say as your standing there in a lime green floor length gown with a brown sash. Something that brides are leaning towards is finding more affordable dresses that you can actually wear again! J Crew, Nordstrom's and Banana Republic have some amazing bridesmaid dress that won't break the bank and have rewear appeal.
Another option is assigning a color and length that you desire and letting the girls pick out and purchase their own. This way they're guaranteed to be happy and while your color scheme isn't sacrificed, a little creativity is added by having different style dresses.

Photo courtesy of
The Memory Journalists
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